Nearly a decade ago when she had set up her home in Noida, artist Amita Sachdeva loved the relaxed pace of this self catered locality. The transferable nature of her father’s job had made Amita yearn to settle for a quiet and serene place. And Noida seemed to be an answer.

Once domestically well settled, she concentrated on fulfilling her creative desires. Amita who had learnt the intricacies of porcelain art from the renowned  Mumbai based artist Uma Malik, feels that this art still remains relatively new to India. Her concerted efforts to spread awareness took shape with the establishment of Earth-n-Heaven where she passes on her legacy to willing learners.

“Porcelain art looks the best when painted on whiteware. Unlike other mediums of painting like oil on canvas, fabric painting, water colours etc., where the base absorbs the colours, in porcelain art, the whitware is a very smooth surface and makes the process of painting hard. Each colour is to be meticulously used and fired. To achieve greater details, one has to paint a porcelain ware a number of times and fire the same in a kiln at 800 to 900 degree centigrade.” To achieve ultimate beauty, pure gold and platinum are used which makes it as expensive and beautiful as a piece of jewellary” elaborates Amita

She works closely with the best in Interior design to give a special touch to her host of interiors. Interpreting the creative brief from leading interior designers, she handpicks motifs of traditional art in order to decorate the textures of interior design. A visit to her studio reveals a ten by ten feet panel resplendent with the richness of the proverbial tree of life or an interesting take on Egyptian murals that she has adapted to the door of a connoisseur’s home.

Amita, who has to her credit a series of solo exhibitions, says”Noida Is special to me not only for personal reasons but also because the people over here are friendly and forthcoming. The place is fast emerging from both a commercial as well as convenience perspective. It is well connected to Delhi and you feel that you are living within the capital city itself.”

As an artist, all she desires is that the government should develop an art college in Noida as this place has enough of talent but very little patronage.

- Rita Sawhney